A 7 week online course that walks you through everything you need to get a website that generates engagement and delight from your visitors and sales and leads for you.
Learn about how a website is structured and how this structure effects the success of your business.
Learn about the two funnels that work together to create a website that leads visitors to customers.
Learn the 3 types of needs your visitors have and why they are so important to your online business.
Learn easy-to-use, simple methods that you can start using immediately to discover what needs your potential customers have so you can apply them to your website.
Using the funnels you learned in Step 1 and the customer knowledge discovered in Step 2, you will start mapping out your website success plan and learn about a helpful tool.
Learn how to use a suggested online tool to take a deep look into your competitors websites and pull insights from them to use in your own website.
Learn about "signals" that you can "listen" to and understand if essential parts of your website are working or not working to generate business.
Future proof your website by learning how to plan out your website with your signals so you always know what website page should be "talking" to you and what it should be saying.
Learn what you need to know and ask when deciding where or who you should get a website from and what essential questions you need to ask to ensure you get the most for your investment.
Get your own, exclusive, online business brief that you can use to send out to designers or use with companies to communicate what you need in your website and evaluate if they can deliver.
Learn how to setup and use Google's free tools to inform you about your website performance without overwhelming you.
Learn about an online tool where you can watch your visitors on your website and understand what they are doing (or not doing) and why.
Learn how to take what you are learning from your website visitors and easily, without code, conduct website experiments in order to continue improving your website.
Learn about an online tool where you can test your website with real people to get feedback and ensure your website is optimized to bring in sales and leads.